CV
Resume.
- years
- 6+
- based in
- Washington, D.C.
- currently at
- March For Our Lives
Experience
2025 — Present
March For Our Lives
Associate Director of Communications & Digital
- Lead the development and execution of the organization's digital strategy and content production across all channels, aligning messaging, branding, and voice with campaigns, fundraising goals, and strategic objectives - Maintain brand identity across digital platforms, merchandise, and campaigns, ensuring cohesive, culturally relevant storytelling that resonates with the American people - Collaborate with external partners to plan and execute communications across rapid response moments, long-term strategy, and campaigns - Develop culturally relevant campaigns and activations with external partners that meet audiences where they are and drive conversation in unexpected spaces
2025
Pop Base
Content Strategist
- Lead political news coverage and strategy for Pop Base's 2M+ audience across platforms. - Pitch, research, draft, and design politically focused content for X and Instagram. - Build relationships with current and former elected officials to position Pop Base as a credible media brand in the political space. - Advise on the design, marketing strategy, and exclusive content for Pop Base's new website launch. - Provide strategic input on Pop Base's newsletter, including editorial direction and audience growth tactics.
2024
Federal Emergency Management Agency
Detailee
- Detailed to FEMA HQ during Hurricanes Helene and Milton to support emergency response communications through digital media and creative strategy. - Filmed and produced rapid-response content with senior FEMA officials communicating progress and delivering critical updates to the public. - Monitored digital sentiment and viral narratives across platforms to inform FEMA's rapid-response strategy and maintain public trust.
2023 — 2025
The White House
Digital Engagement Coordinator
- Built and managed relationships with 300+ digital creators and media brands, launching a first-of-its-kind influencer program within the Executive Branch. - Planned and executed 50+ creator engagements with the President, Vice President, Cabinet members, and senior officials. - Collaborated across communications, policy, advance, and operations to align creator engagements with administration priorities. - Compiled performance memos for senior staff tracking influencer reach, engagement, and resonance with underrepresented audiences. - Produced original video and photo content for @WhiteHouse and @POTUS social platforms.
2022
Amnesty International
Global Social Media Coordinator
- Managed Amnesty's global editorial calendar, coordinating cross-channel content for campaigns and awareness moments. - Created and scheduled social media content distributed across owned and partner channels. - Produced short-form educational video explaining human rights issues, campaigns, and advocacy efforts. - Created an original TikTok video series for Amnesty's Know Your Rights and Claim Your Rights campaigns, covering digital safety, protest rights, and legal empowerment.
2021 — 2022
18by Vote
Digital Media Manager
- Managed the organization's digital presence with platform-specific strategies to engage Gen-Z voters. - Collaborated with the Executive Director to design and launch youth-focused civic engagement campaigns. - Developed digital programs that encouraged voter registration, issue education, and local involvement. - Grew a national online community of young voters by tailoring content to emerging trends.
2020 — 2023
Gen-Z for Change
Director of Marketing & Communications
- Directed content strategy and daily social operations across Instagram and Twitter, sustaining growth and engagement among young audiences. - Drafted press releases and rapid-response messaging during major news moments. - Led the organization's brand development and rebranding process — design system, tone of voice, and visual identity. - Captured photo and video content nationwide as lead photographer and videographer.
Skills
Education
2018 — 2022
Southern New Hampshire University
Bachelor's degree, Marketing