About
About.
Sam Schmir is a digital strategist whose work has shaped public engagement from youth-led movements to the highest levels of government. He currently serves as Associate Director of Communications & Digital at March For Our Lives. Previously, he was Digital Engagement Coordinator in the White House Office of Digital Strategy under President Biden, where he helped build out the Executive Branch's first-of-its-kind creator engagement program — building relationships with hundreds of digital creators and hosting dozens of engagements with the President, Vice President, Cabinet members, and other administration officials. Before the White House, he led marketing and communications at Gen-Z for Change and managed digital strategy for 18by Vote and Amnesty International. His work sits at the intersection of creator culture and institutional communications.
Where I've worked
Career.
2025 — Present
2025 — Present
March For Our Lives
Associate Director of Communications & Digital
Leading communications and digital strategy for the country's most prominent youth-led gun violence prevention movement.
2025
2025
Pop Base
Content Strategist
Help lead political news coverage and strategy for Pop Base's 2M+ audience across platforms, building relationships with elected officials and shaping new editorial products including the website and newsletter.
2023 — 2025
2023 — 2025
The White House
Digital Engagement Coordinator, Office of Digital Strategy
Launched the Executive Branch's first-of-its-kind creator engagement program, building relationships with 300+ digital creators and producing 50+ engagements with the President, Vice President, Cabinet members, and other administration officials.
October 2024
October 2024
Federal Emergency Management Agency
Detailee, External Affairs
Detailed from the White House to FEMA HQ during Hurricanes Helene and Milton to lead creator-driven emergency response communications.
2020 — 2023
2020 — 2023
Gen-Z for Change
Director of Marketing & Communications
Directed brand, content strategy, and rapid-response messaging across the country's most-followed Gen-Z advocacy network, leading the organization's rebrand and daily social operations through major political moments.
2020 — 2021
2020 — 2021
Amnesty International
Global Social Media Coordinator
Produced short-form video and managed global social channels for the world's largest human rights organization, including a TikTok series tied to the Know Your Rights and Claim Your Rights campaigns.
2021 — 2022
2021 — 2022
18by Vote
Digital Media Manager
Built and managed digital strategy across TikTok and Instagram to engage Gen-Z voters in the lead-up to the 2022 midterms.
What I can do