ABOUT
Sam Schmir is a Gen-Z digital strategist and content creator based in Washington, D.C. He most recently served as Digital Engagement Coordinator in the White House Office of Digital Strategy under President Joe Biden. Prior to his time in government, he worked in the advocacy and nonprofit space. Schmir has experience both as a content creator and as a professional strategist, leading digital efforts across government, politics, and advocacy. With a background that bridges creator culture and institutional communications, his work focuses on the evolving role of digital media in shaping public engagement.
SKILLS & EXPERTISE
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Crafting content strategies that resonate across government, advocacy, and creator spaces
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Building authentic, strategic relationships with creators to expand reach and drive engagement
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Building digital campaigns for youth-led advocacy movements and social impact initiatives
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Translating institutional messaging into relatable, internet-native content
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Bridging policy, culture, and community through creative digital storytelling
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Deep fluency in trends, online behavior, and platform-specific content strategies
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Helping organizations and brands speak authentically to the audiences they want, and need, to reach
WORK EXPERIENCE
March 2023 - January 2025
Digital Engagement Coordinator
The White House
Washington, DC
October 2020 - March 2023
Director of Marketing & Communications
Gen-Z for Change
Remote
May 2022 - October 2022
Global Social Media Coordinator
Amnesty International
Remote
June 2021 - October 2022
Digital Media Manager
18by Vote
Remote
EDUCATION
2018 - 2022
Southern New Hampshire University
Bachelor's Degree in Marketing
Manchester, NH
KEY ACHIEVEMENTS
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Worked with 300+ influencers and media brands to build out and launch the first-ever influencer program within the Executive Branch, expanding the federal government’s online reach and amplifying key policy messages
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Drove 90+ million impressions through content produced for the official White House and POTUS accounts, using culturally relevant storytelling to connect with new audiences and make policy moments resonate
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Generated millions of likes and tens of millions of impressions across nearly 1,000 pieces of content for Amnesty International, helping educate, mobilize, and inspire global audiences to take action on human rights issues and conflicts around the world
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Grew Gen-Z for Change’s following by over 100,000, helping transform the organization into one of the most recognizable youth-led advocacy groups in the country through sharp, strategic digital campaigns
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Built and managed a personal digital brand, growing an audience of 300,000+ across social platforms